Course Description

CIP Code: 50.0402

Commercial and Advertising Art

 

In the Visual Communications program, you’ll catapult yourself into an influential career, whether you work for yourself or with industry leaders. Here you'll learn to take risks, influence decision-makers, and propel social movements through distinctive branding and design solutions.

Students must be prepared to make a major commitment. It is our assumption that students entering the program are here to lay a foundation for a career in a design field and will be required to meet rigorous and stringent standards. Strong communication skills, both verbal and written, are required as is the ability to read and analyze. Serious students will find that the program will provide them with an excellent opportunity to develop the skills necessary to succeed in the job market or advance in education. Most of the students graduating from the program continue their education.

Level One: Foundation Year

Students will incorporate a broad spectrum of disciplines integrating art, technology, and academics.

Level Two: Portfolio Year

Students will implement what they have learned in Level One and work on real-world projects.

Level Three: Entrepreneurial Year

Students will focus their efforts on developing a freelance business model.

Click HERE for the Visual Communications Program Brochure.

Course Content

Topics of Study include:

  • Orientation

  • Safety

  • Drawing and Illustration

  • Color Theory and Application

  • Digital Imaging

  • Design, Layout, and Production

  • Typography

  • Digital Photography

  • Professional Practices

Required Uniform & Materials

The CMTHS Required Visual Communications Program Uniform is:

  • Black Work Shirt

 

Materials: Students are required to purchase a supply kit through CMTHS that consists of:

  • 12 x 18" Presentation Portfolio book

  • 8 1/2 x11 sketchbook

  • Drawing pencils and erasers

  • Colored pencils

  • Paint brushes and mixing palettes

  • 5 GB USB Flash Drive

Related Occupations

  • Digital Designer

    • Multimedia Designer

    • Print Designer

    • App and Digital Platform Designer

    • Publications Designer

    • 3D Animator

  • Web Design and SEO

    • Web Designer/Search Engine Optimizer

    • Internet Marketer

  • Social Media Design

    • Online Producer

    • Internet Marketing Consultant

  • Photography and Video

    • Photographer

    • Commercial Photographer

    • Photography and Video Editor

    • Social New Editor

  • Traditional Arts

    • Fine Artist

    • Illustrator

    • Fashion Designer

Potential Certifications

Students in the Visual Communications Program may earn the following certifications:

  • NOCTI Commercial and Advertising Art PA

  • OSHA Certification

Post-Secondary Education

Recent graduates of Video, Music, and Sound Production are attending:

  • The Maryland School of Art and Design

  • Drexel University

  • The University of the Arts

  • Philadelphia University Art Institute

  • Tyler School of Art

  • Columbus College of Art and Design

  • Montgomery County Community College

SOAR/Articulation

Articulation Agreements are cooperative arrangements for granting admission and college credit to students who are continuing their education.  Central Montco Technical High School has articulated its programs with a wide range of colleges and technical schools resulting in college credit or priority placement for CMTHS students.

Click HERE and select Commercial and Advertising Art 50.0402 and your year of graduation to see what Articulation Agreements are available for this program of study.