Course Description

CIP Code: 50.0402

Commercial and Advertising Art

 

This is an instructional program in the applied visual arts that prepares individuals to use artistic techniques to effectively communicate ideas and information to business and consumer audiences via illustrations and other forms of printed media. This program includes instruction in concept design, layout, pasteup and techniques such as engraving, etching, silkscreen, lithography, offset, drawing and cartooning, painting, collage and computer graphics.

 

Students in the Visual Communications program pursue studies in traditional media such as watercolor, pencil drawing, pen and ink, block printing and air brush with an emphasis on illustration.  Work is also done in advanced color theory and design theory.

 

As reflected in the trend in the graphic design field, there is an ever-increasing emphasis on computer-generated art. Students work with Macintosh computers using such programs as Illustrator, Photoshop, InDesign, Flash, Dreamweaver and 3D Software.

Course Content

Topics of Study include:

  • Orientation

  • Safety

  • Drawing and Illustration

  • Color Theory and Application

  • Digital Imaging

  • Design, Layout, and Production

  • Typography

  • Digital Photography

  • Professional Practices

Required Uniform & Materials

The CMTHS Required Visual Communications Program Uniform can be ordered HERE.

  • Black Work Shirt

 

Materials: Students are required to purchase a supply kit through CMTHS that consists of:

  • 12 x 18" Presentation Portfolio book

  • 8 1/2 x11 sketchbook

  • Drawing pencils and erasers

  • Colored pencils

  • Paint brushes and mixing palettes

  • 5 GB USB Flash Drive

Related Occupations

  • Art Director

  • Production Artist

  • Pre-Press Designer

  • Web Designer

  • Multi-media Design

  • Flash Designer

  • Print Advertising

  • Digital Retouching

  • Print Preparation

  • Mechanical Artist

  • Photo Manipulation

  • Desktop Publishing

  • Video Production

Potential Certifications

Students in the Visual Communications Program may earn the following certifications:

  • NOCTI Commercial and Advertising Art PA

  • OSHA Certification

Post-Secondary Education

Recent graduates of Video, Music, and Sound Production are attending:

  • The Maryland School of Art and Design

  • Drexel University

  • The University of the Arts

  • Philadelphia University Art Institute

  • Tyler School of Art

  • Columbus College of Art and Design

  • Montgomery County Community College

SOAR/Articulation

Articulation Agreements are cooperative arrangements for granting admission and college credit to students who are continuing their education.  Central Montco Technical High School has articulated its programs with a wide range of colleges and technical schools resulting in college credit or priority placement for CMTHS students.

Click HERE and select Commercial and Advertising Art 50.0402 and your year of graduation to see what Articulation Agreements are available for this program of study.